Source: https://www.nrn.com/family-dining/shoney-s-overhauls-breakfast-bar-offerings
Family-dining restaurant operator expands all-you-can-eat platform
Shoney’s, the family-dining operator, has overhauled its all-you-can-eat breakfast bar offerings, the company said this week.
Nashville, Tenn.-based Shoney’s, which first introduced the breakfast bar in the early 1980s, has rolled out new items on the “All You Care to Eat Breakfast Fresh Food Bar, after consulting with its own research and development teams, its franchisee partners, supplier partners and customers.
David Davoudpour, Shoney’s CEO and chair, said the new items play on Shoney’s strengths, such as strawberry pie, and offer new versions of the brand’s classics.
“I like sweet in the morning with a cup of coffee,” Davoudpour said in an interview Monday, “but that bacon and cheddar cheese grits — it’s magnificent. It’s a classy Southern dish that you can’t ignore.”
Breakfast bar prices depend upon location and can range from $9.99 to $14.99, he said. The all-you-can-eat bar is in all Shoney’s unit, he added.
Besides the Bacon and Cheddar Cheese Grits, new breakfast bar items include:
- Biscuit & Gravy Strata with sausage, spinach and cheese.
- Blueberry Muffins.
- Cinnamon rolls with traditional icing.
- Churro Donuts.
- Strawberry Trifle that features biscuits layered with whipped topping and sliced berries.
- Sausage Skillet Hash with eggs, cheese, and vegetables.
- Egg Frittata Cups in two varieties including bacon-cheddar and red bell pepper-spinach.
- Sweet Heat Crispy Chicken Biscuit with Shoney’s Hot Honey sauce.
The new items tap into Shoney’s heritage. The brand was founded in 1947.
“We’ve been famous for our strawberry pie since 1947,” Davoudpour said, “so we know one or two things about the strawberry pie. We got a strawberry trifle out there, and it’s a beauty.”
Shoney’s units in the largely franchised system are open at 6 a.m. or 7 a.m., and serve the breakfast bar until lunch, Davoudpour said. It then switches to lunch. Most units close at between 9 p.m. and 11 p.m., depending on the location, he said.
Gill Duff, chief marketing officer for Shoney’s, added in statement: “Nothing is better than when innovation and collaboration are in unison and this was proof. We have dramatically improved the already industry-leading breakfast option.”
Davoudpour’s Royal Hospitality Corp., an affiliate of Atlanta-based Royal Capital Corp., acquired Shoney’s North America in 2006.
Shoney’s has 65 restaurants in 17 states.
Contact Ron Ruggless at Ronald.Ruggless@Informa.com
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